Navigation:  Statistics - To gain a broad view > Recipient statistics >

Detailed recipient statistics

Previous pageReturn to chapter overviewNext page

The OpenEMM’s innovative statistical functions give you a detailed overview, allowing you to check the current status of individual recipients (or a group of recipients) quickly and easily. This feature has the following background: the Internet is a fast medium which changes daily. The same is true of e-mail addresses. There are frequent changes to an e-mail address database and in particular immediately after a mailing.  It is important to note down such changes.

The detailed statistics record subscriptions and opt-outs daily and also points out bounces, i.e. undeliverable e-mails. This not only allows you to evaluate the success of a mailing, but also helps you to monitor your address database. Moreover, the checking time frame can be adapted to personal requirements.

In order to check for changes, select a date from your Detailed analysis and click on one of the numbers.

Fig. 5.15: Clicking on the figure behind the date displays further information.

Fig. 5.15: Clicking on the figure behind the date displays further information.

This leads you to the recipient database containing all newsletter recipients where there was a status change on the date you selected.

Clicking either on the e-mail address or on the Edit symbol calls up the detailed profile for that particular recipient. It displays the current changes made for individual mailing list subscribers.

The statistics on recipients with a status change may also be called up starting from a different page. If you want to check for which recipients there was a status change on a specific day, click on the Recipients button, then on Overview. In the Advanced search area, use the first drop-down list to select the change_date option.

The relational operator should be the equals sign. The reference value in the last field, i.e. the date you are looking for, must be entered in the YYYYMMDD format. For 13th February 2006, for instance, the format is 20060213. Clicking on the Add button applies the search rule. The list of recipients will only display recipients whose profile was changed on that date.

Fig. 5.16: Enter the required date in the following format for year, month, day: YYYYMMDD.

Fig. 5.16: Enter the required date in the following format for year, month, day: YYYYMMDD.