Click statistics in the form of a bar chart can quickly become confusing, especially for extensive or elaborately designed newsletters containing many links. OpenEMM provides you with the Heatmap for exactly this case. This tool gives you click statistics that are directly embedded in the mailing. The Heatmap shows the mailing in the HTML view and places the number of clicks and click rate, expressed in percent, directly next to each URL. This kind of view lets you quickly see what links your recipients click often.
The name Heatmap says it already: The statistics shown in the HTML view are coded in color to give a better overview. The more often recipients click a link the “hotter” it gets, and the associated click statistics are correspondingly shown in warmer colors. OpenEMM uses the following color gradations for the Heatmap:
Click Rate |
Color coding |
---|---|
up to 5.0% |
white |
up to 10.0% |
blue |
up to 15.0% |
green |
up to 20.0% |
yellow |
up to 25.0% |
orange |
up to 100.0% |
red |
To analyze one of your newsletters in the Heatmap view, first select this with a mouse click in the Mailings column and then switch to the Heatmap tab. The system now shows the mailing in the HTML view with the click statistics for each link.
Fig. 5.4: The Heatmap shows color-coded click statistics directly in the selected mailing.
In the View mode selection list, you can switch between various Heatmap views. Gross clicks are preset and are shown by the system as a number followed by the percentage value. In addition, the Heatmap shows the Net clicks in the same pattern. Select the option Mailing only when you want to view the mailing in the HTML view without clicks statistics.
In the Recipients selection list, choose the desired addressees. Attention: The list only shows administrators and test recipients who have subscribed to this mailing. You may first have to create these special recipients. You can read more about this subject in chapter "Sending out test mails".