For practical reasons, it is easiest to process an unsubscribe action by using a personalized link which calls up a form. This link can be included at the end of each mailing, for instance, giving the subscriber the possibility of unsubscribing at any time from the mailing list. In our example, the process uses two forms.
• | The first form is a security check asking the subscriber for conformation. Clicking on the Unsubscribe button calls up a second form in OpenEMM. This form could also be combined with a questionnaire researching the reasons for unsubscribing. To do this, the relevant fields in the recipients database must be defined. The example in chapter "Example: Form for a user profile amendment" explains how to insert data from an HTML form into a customer record. |
• | The second form calls up an action unsubscribing the recipient from that particular mailing list. It also displays a success message confirming the deletion. That recipient’s profile data will remain in the database, but can no longer be called up by the recipient. |