BTT Unica Services

Unica is an IBM product that provides innovative marketing solutions that turn customer passion for marketing into business success. It provides a family of product that covers customer analyze, runtime decisioning and execution, the whole marketing lifecycle.

BTT is an IBM product for financials front office solutions, for example, internet banking and teller banking. To leverage Unica features and enable marketing success on BTT based financial solutions, BTT provides following 2 components that provide customer analysis and runtime decision services.

Please refer following chapters for details explanation and technical details.