This book is written for application developers who want to develop dynamic, informative visual presentations of business data. The book is also written for database administrators who work with the application developers.
Application developers should be technologically adept and knowledgeable about writing SQL queries.
Database administrators should have experience and expertise with database technology and should be able to help the business domain experts with the SQL programming language, database schema issues, and storage and retrieval strategies.
This book is written with the assumption that the two types of users have the following combined backgrounds: