Enterprise Marketing Management

Resource Library

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IBM's Enterprise Marketing Management Resource Library contains information and materials to help prospective and existing customers, as well as IBM partners, learn how marketing technogy and solutions can power marketing success.

  • Analyst Reports

    Find out what leading industry analysts have to say about the criticality of optimizing marketing technology to reach new levels of customer focus and profitability.

  • White Papers

    Access in-depth information about marketing and technology trends and gain insight into how marketing technology is driving competitive advantage for businesses.

  • Webinars

    IBM's webinars offer you on-demand resources for best marketing practices, including how enterprise marketing management can benefit your business.

  • eBooks

    IBM's eBooks present the challenges faced by today's marketers and illustrate how applying EMM solutions will empower both yourself and your customers.

  • Data Sheets

    IBM products offer robust customer and digital analytics, campaign management, interaction management, and marketing resource management capabilities.

  • Case Studies

    Read how innovative businesses utilize IBM's award-winning Enterprise Marketing Management solutions to power marketing success.

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The State of Marketing 2013