Waterfall charts

The waterfall chart displays the priorities for the selected view and criteria. This chart displays the priorities of the elements according to width and length.

In the image below, the selected criteria are Market Size (X axis) and Market Potential (Y axis). The U.S. has a large market size and small market potential, Asia has small a market size and great market potential, and Europe is somewhere in between. The interpretation of this chart is to lower the effort on the Asian market, because it has the greatest market potential. waterfall chart


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