Sometimes you need to prioritize the criteria for other
criteria.
About this task
For example, imagine that you have a set of requirements
to compare. You must prioritize these requirements according to their
importance to three markets: the U.S., Asia, and Europe. These markets
have two parameters, Growth and Size, which determine how important
the market is, and the markets must be prioritized according to these
parameters first. The importance of Growth and Size is determined
by a set of stakeholders: the Executive Group, Developers, and Investors.
To compare criteria in this situation, you make four prioritizations:
- Prioritize the stakeholders; for example, which group, the Executive
Group, Developers, or Investors, should you listen to the most?
- For each of the stakeholders, prioritize the market parameters;
for example, which is most important, Growth or Size, according to
the Executive Group, Developers, and Investors, respectively?
- Prioritize the markets; for example, which market has the highest
growth potential and which market is the biggest?
- Prioritize the requirements; for example, which requirement is
most important on each market?
To compare pairs of criteria for other criteria: