Personas module

You can use the Personas module to describe the fictitious characters that are created to represent the different user types within a targeted demography that might use a product. Personas are given characteristics and are assumed to be in particular environments based on real known business needs so that these elements can be taken into consideration when creating user stories, scenarios or use cases for the conception of a product. Personas are cognitively compelling because they put a personal human face on otherwise abstract data about customers. By thinking about the needs of a fictional character, one will be able to understand what a real user might need.
The following table contains the names and types of attributes in the Personas module in the Product management workspace.
Table 1. Personas module in the Product management workspace
Attribute name Attribute type Comments
ID Unique ID Default attribute in any new module
Title Text Default attribute in any new module
Description Text Default attribute in any new module
Type Choice Choice items: for example Student, Child, Executive, Gadgeteer
Age Integer Details
Gender Choice Choice items: Female, Male
Details Heading  
General Goal Text  
Influenced By List Link Links to the Personas module.
Top of Mind Issues Text  
Pains Text  
Needs Text  
Qualities List Link Links to the Qualities module.
Problems Resolved Text  
Buying Habits Text  
Organization Size Text  
Geographic Markets List Link Links to the Criteria module
Industry Markets List Link Links to the Criteria module
Related Business Needs Incoming Links Links from the Business Needs module. You must add a list link attribute in the Business Needs module.
Additional Information Text  
Frequency of Use Choice Choice items: Very high, High, Medium, Low, Very Low
Level of Expertice Choice Choice items: Very high, High, Medium, Low, Very Low
Education Text General  
Computer Proficiency Choice Choice items: Very high, High, Medium, Low, Very Low

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