The type of hyperlink is defined by the Internal property. The link location is defined in the content of the hyperlink. The text displayed by the hyperlink is defined by the Display property and has the default value of link.
By design, only the first line of content entered for elements that use the Content property display in the template content editor. Subsequent lines of text are hidden so that the template designer can focus on the structure of the template at a given time rather than the content of individual elements.