This is what my product does and why it is great.
Product page links to the product marketing page on ibm.com
Link to a site where people can download a trial package
Link to a sample site if the product has one
Link to an intro topic about this product in KC if there is one. This topic might describe the editions that are available or solutions that use the product.
Featured videos Link to one or two videos about the product if there are appropriate ones.
Jazz.net forum
Jazz.net community
developerWorks forums
Link to appropriate Learning Circle
Link to Lotus Connections Community
Link to wiki
Rational Support Portal
Flashes, alerts, and bulletins
IBM Support Assistant
Blog
Twitter
General product-level feed