Outreach campaigns allow agencies to define targeted campaigns which can be displayed in the citizen account. The campaigns are based on information that the agency knows about the citizen. For example, if the citizen is unemployed and has a child of school going age, information on child care can be displayed which will assist the citizen when they find work. The right hand panel of the citizen account home page is used to display outreach campaigns. This panel can display images, images and text, text with embedded links and images which can be links. Rich text is also supported.
Outreach campaigns can be configured in UA administration. Each campaign has an associated CER rule set which is used to dictate if a campaign should be displayed to a citizen or not. An expiry date can also be specified which dictates the duration of the campaign. A configuration setting is also provided which dictates the name of the campaigns panel displayed to a citizen on the citizen account home page.
For more information on configuring campaigns see the Cúram Universal Access Configuration Guide.