On the surface, defining the recipients of the product seems easy enough - these are the persons who will be deemed eligible. But the reality is there is quite a bit more to think about in relation to product recipients.
For example, many products are not for the benefit of one person, but for the benefit of a family, and these families can have a wide range of needs. A product that provides income assistance to families needs to take into account varying degrees of need. Families with small children may need additional assistance. The same can be said for families with members who have disabilities.
The relationships between family members can have a significant impact on a family's changing needs, for example, if the main wage earner leaves the household. Before building a product, it is essential to think about the complexities surrounding whose needs are being met in the delivery of that product.