Process: Catalog management

Flow

Catalog management
Legend

Objective

Create, load, and manage the set of products for businesses to operate online stores.

Description

Businesses need to manage a catalog over its life cycle and consider the following elements:

Catalog design
design the catalog structure or taxonomy for which to describe and enter products in the catalog.
Catalog load
load the product information, either manually or using automation, into the catalog based on the defined taxonomy.
Merchandising
add merchandising constructs such as associations, kits, guided sales techniques, and sales catalogs, to promote the sale of products to the customer.
Catalog maintenance
product management will continue to evolve the catalog. New products are introduced; old, obsolete products are discontinued, and product information is often revised and prices from suppliers may change frequently. Catalog maintenance may involve the first three steps as product additions and deletions may cause the catalog to be redesigned and loaded again.
Catalog syndication
businesses may publish the catalog or a subset of the catalog externally to third parties or onto other media.
Online sales catalog
the catalog containing product content and business logic to display products and categories to customers. This includes associating display pages and assigning prices to the products.

Features

See description in subprocesses.

Customization

See description in subprocesses.

Edition

Professional, Business Edition

Subprocesses