Process: Prepare online catalog
Flow
Legend

Objective
Create and prepare the catalog for operation in the store.
Description
Businesses will need to initially create a catalog for their stores. The
steps will typically include the following:
- Catalog design
- Design the catalog structure or taxonomy for which to describe and enter
products in the catalog.
- Catalog load
- Load the product information either manually or using automation, into the
catalog based on the defined taxonomy.
- Merchandising
- Add merchandising constructs such as associations, kits, guided sales
techniques, and sales catalogs, to promote the sale of products to the
customer.
- Online sales catalog
- The catalog containing product content and business logic to display
products and categories to customers. This includes associating display pages
and assigning prices to the products.
The Product Manager will have a plan as to which types of constructs will be
used for products for maximum efficiency and will work with the Web content
creators to create the display pages.
Edition
Professional, Business, Express Edition
Subprocesses
Business artifacts
Feedback
(C) Copyright IBM Corporation 1996, 2004. All Rights
Reserved.