The hosting hub is a WebSphere Commerce site where prospective merchants can register and set up a store. A Seller is defined role in WebSphere Commerce and is equivalent to a merchant. The Seller role supervises the overall store objectives and management, in addition to tracking the store sales. From the hosting hub a Seller can:
- Self-register from the hosting hub. Once approved, sellers can create a hosted store using the Store Creation Wizard.
- Manage the store. Capabilities include changing the store look and feel, marketing, product management, and others.
- Perform organization and user management tasks such as creating additional store administrators.
The following diagram displays the main flow of the hosting hub.

