The WebSphere Commerce Analyzer reports, accessible from the WebSphere Commerce Accelerator, demonstrate comparable success rates of your marketing campaigns, as well as demographic distributions of your customers. These reports provide feedback that can be used to evaluate recent campaigns and to initiate change for upcoming campaigns.
WebSphere Commerce Analyzer provides reports in the following areas:
- Marketing
- Sales
- Orders
- Site activity and user authority and security
- Customer service
Marketing
Marketing-related reports are separated into the following categories:
- Campaigns
- Web Activities
- Web Activities and e-Marketing Spot combination
Sales
Sales-related reports are separated into the following categories:
- Product sales
- Geographic sales analysis
- Demographic sales analysis
Sales by account
Sales by contract
- Sales by customer segments
- Sales by individual customers
- Business analysis
Orders
Order-related reports are separated into the following categories:
- Order summary
- Blocked orders
- Shopping Cart
- Prices
Site activity and user authority and security
- Failed logon attempts
- Site traffic by browser type, platform type, day of the week
Customer service reports
Customer service reports will only display data for Customer Service Representatives working in the Multichannel Sales Center.
- Individual Customer Service Representative (CSR) reports
- Personal revenue, profit and ranking
- Revenue, profit, and ranking
- Price quotes
- Quotes to order conversion
- Price overrides
- Price overrides summary
- Revenue by product category
- Shipped orders
- Orders pending fulfillment
- Customer Service Representative Team (CSR) reports
- Revenue, profit and ranking
- Price overrides
For more information on WebSphere Commerce Analyzer reports, see the WebSphere Commerce Analysis Guide.
You can also use the reporting framework available with WebSphere Commerce to customize the reports available with WebSphere Commerce Analyzer and Tivoli Web Site Analyzer, or create new reports for use with WebSphere Commerce Analyzer. For more information, see Reporting framework.
Note: If you have also installed Tivoli Web Site Analyzer, you will be able to produce reports on additional clickstream and Web site usage categories. These additional reports are accessed through the WebSphere Commerce Accelerator or via third party reporting tools, just as are the reports produced by WebSphere Commerce Analyzer. For more information, see Tivoli Web Site Analyzer Reports.