Process: Consumer direct

Flow

Legend

Consumer direct

Consumer direct supports commerce transactions involving products, services, or information between businesses and consumers. Consumers typically purchase goods or services directly from a business in a consumer direct scenario.

The business can be a retailer, a manufacturer who sells their goods directly to consumers through their own retail outlet, or any other business that sells goods or provides services directly to consumers. For example, a business that sells to consumers directly through a catalog would be considered a consumer direct business.

Organizations that are not traditionally considered businesses, such as governments, can also be considered consumer direct sellers. Governments may provide goods and services directly to customers.

Subprocesses

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