To create an advertisement to entice customers to make purchases.
There are three kinds of advertisements: general, discount promotion, and coupon promotion advertisements. The advertisements are created as marketing initiatives. In order to create an advertisement initiative, a Marketing Manager needs to specify the type of the advertisement, the target customer segment, the day of the week the advertisement is to be shown, and the customer behavior.
See Description.
Not applicable
Professional, Business Edition
Task | Description | Role | Demo (store) | Demo (tools) |
---|---|---|---|---|
Set customer behavior |
Additional conditions may be specified for this advertisement to be shown based on customer behaviors:
|
Marketing Manager | ||
Set initiative properties |
Name and description of the advertisement initiative may be set at the creation time. |
Marketing Manager | ||
Select ad |
Select ad copy representing the image of the advertisement. |
Marketing Manager | ||
Set advertise coupon |
Select coupon promotion to be advertised. |
Marketing Manager | ||
Set advertise discount |
Select discount promotion to be advertised. |
Marketing Manager | ||
Select customer profile |
Select the customer segment targeted for this advertisement. |
Marketing Manager | ||
Select day of week |
Select the day of the week when the advertisement will be active. |
Marketing Manager |