Process: Marketing

Flow

Legend

Marketing A03

Objective

To increase brand awareness, and drive sales.

Description

WebSphere Commerce facilitates targeted marketing by enabling Marketing staff to interact with the site directly, instead of requesting that the Information Technology department make required changes. Marketing Managers create large-scale marketing campaigns that target various customer segments. Campaigns drive site sales, increase revenue, or increase customer awareness.

For the Hosting - ISP business process, the ISP may set up campaigns, e-Marketing spots, customer segments, and Web activities for the hosted retailers and businesses. This allows the Marketing Managers in the Hosted - Merchant business process to leverage these assets and to set up their own campaigns to offer promotions and coupons, suggest products and categories of products, and advertise marketing collateral on their hosted sites.

Edition

Professional, Business, Express Edition

Subprocesses

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