Campaign

Use this page to create new marketing campaigns.

Campaign Properties
Use this section to define the general information about the new campaign. This section includes the following elements:
Name
(Required) Type the name of the campaign in this field. Campaign names are alphanumeric, may not contain special characters, and must start with a letter.
Campaign sponsor
Type the name of the sponsor of the campaign. This person does not have to be a user defined in the system.
Description
Type a meaningful description of the campaign in this field. This description will appear in the Campaign List window, and helps to identify the campaign.
Business objective
Type the business objectives of the campaign.
Campaign Activities
This section displays the campaign activities associated with the campaign. This section includes the following elements:
Filter by activity type
This view filter selects the campaign activity type to display. The list includes two options, Web activities, and E-mail activities. When you select a filter, all of the associated activities of the selected type display in a tabular format.
Web Activities
Selecting this filter displays all of the associated Web activities, with the following information:
Name
The name of the associated Web activity.
Description
The description of the associated activity as specified during creation.
Type
The type of activity.
Status
The current status of the associated activity.
E-mail Activities
Selecting this filter displays all of the associated E-mail activities, with the following information:
Name
The name of the associated E-mail activity.
Description
The description of the associated activity as specified during creation.
Customer segment
The associated activity's target customer segment.
Send date
The date on which the associated activity will be sent.
Status
The current status of the associated activity.

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