The objective of the campaign is to manage one or more campaign activities that may be delivered via the Web or via e-mail.
The marketing plan outlines a campaign calendar where individual campaigns may run over certain time periods throughout the year. A campaign may have one or more activities assigned to it that supports the objectives of the campaign. A campaign also typically has a sponsor. A campaign activity may perform various types of marketing actions including: promote products, advertise content for particular customers, send an e-mail newsletter to interested customers, and advertise events or other promotional activities in the site.
For more information, refer to the WebSphere Commerce Accelerator Customization Guide, available from the product's Web site.
Professional, Business, Express Edition
Task | Description | Role |
---|---|---|
Set campaign properties |
State campaign name and optionally description, campaign sponsor and campaign objectives |
Marketing Manager |
(C) Copyright IBM Corporation 1996, 2004. All Rights Reserved.