B2B direct business model

B2B direct supports commerce transactions involving products, services, or information between two businesses or parties. Typical B2B direct transactions occur between buyers, suppliers, manufacturers, resellers, distributors, and trading partners.

The following diagram demonstrates a typical B2B direct business.

Diagram showing two businesses with an arrow between them that reads Buyers from one business purchase goods or services from another.

In a typical B2B direct business, businesses purchase goods or services directly from another business. The selling business can be a wholesaler, a distributor, a manufacturer, or a retailer who sells to buyers from other businesses.

Organizations that are not traditionally considered businesses, such as governments, may sometimes implement sites based on the B2B direct business model. This occurs in such cases where governments provide goods and services directly to businesses.

Business Edition onlyExtended Site support

B2B direct also supports the Extended Site, where a seller can have many sites aimed at different audiences. For example, a seller may create sites based on geographical regions, while some customized sites may be created for individual large customers. All these different sites can share assets such as the catalog, whereby each site selects the subset of the catalog that will be presented, and adjusts the prices as necessary.

To learn more about who has access to a B2B direct store, see the related links below.

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