The objective of the Web activity is to convey marketing content within particular spots on the site to the right customer segment at the right time under particular conditions.
In order to generate targeted Web content for a customer segment, the Marketing Manager will create a Web activity. Prior to this process, the Marketing Manager is expected to have created the customer segment. The Web content may advertise a coupon offer or a promotion ad, information about a certain product or category, or any marketing message as appropriate.
The set of information that the business user may specify in this task is:
For more information, refer to the WebSphere Commerce Accelerator Customization Guide, available from the product's Web site.
Professional, Business, Express Edition
Task | Description | Role |
---|---|---|
Set customer behavior |
Additional conditions may be specified for this advertisement to be shown based on customer behaviors:
|
Marketing Manager |
Schedule activity |
An activity may be scheduled to an e-Marketing Spot at the specified time and date interval. At that time, within the date interval, the content will be shown to the customers of the store if they are a target of this activity. |
Marketing Manager |
Set web activity properties |
Name and description of web activity can be set by the creator of this activity. |
Marketing Manager |
Select customer segment |
Select the customer segment targeted for this activity. |
Marketing Manager |
Set advertising criteria |
Set the criteria for displaying fixed cross-sell or up-sell merchandising associations in the activity. The Marketing Manager may choose to show target up-sell or cross-sell products when the source product is currently being browsed by the customer, is in the customer's shopping cart, or is in a customer's previous order. |
Marketing Manager |
Set suggestive sell |
The products may be selected individually, or selected by the product recommendation engine. Note that the product recommendation engine is not available in the Express Edition. The product category may be selected from a list provided. |
Marketing Manager |
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