To advertise products or product categories of interest to a customer segment
The purpose of suggestive sell is to advertise products and product categories of interest to a target customer segment. This business process is similar to the "create advertisement" business process.
The products may be selected individually, or selected by the product recommendation engine.
The product category may be selected from a list provided.
Not applicable
Professional, Business Edition
Task | Description | Role | Demo (store) | Demo (tools) |
---|---|---|---|---|
Set customer behavior |
Additional conditions may be specified for this advertisement to be shown based on customer behaviors:
|
Product Manager | ||
Set initiative properties |
Name and description of the advertisement initiative may be set at the creation time. |
Product Manager | ||
Select customer profile |
Select the customer segment targeted for this advertisement. |
Product Manager | ||
Select day of week |
Select the day of the week when the advertisement will be active. |
Product Manager | ||
Set suggestive sell |
The products may be selected individually, or selected by the product recommendation engine. The product category may be selected from a list provided. |
Product Manager |