In order to place this business online with WebSphere Commerce, the entities in the preceding diagram must be assigned to the following organizations:

- Root organization
- All organizations in the business become descendents of the root organization. The site administrators who maintain the online site, are owned by the root.
- Default organization
- All of the business' customers are owned by the default organization. The default organization is a child of the Root Organization.
- Seller organization
- A seller organization is created to own all the stores (Retailer) and the administrators who maintain the store. The administrators who maintain the store's functions (for example customer service representatives, catalog and product managers) are termed Seller administrators and are owned directly by the Seller organization.