Process: Business intelligence
Flow
Legend

Objective
Create reports and analyze data to identify trends and opportunities in
online activity and close the loop by feeding back the results into the
Commerce system.
Description
Businesses can better understand the effectiveness of their online shopping
presence and their customers by analyzing data in the following ways:
- Through an extract, transform and load process data is manipulated in a
database optimized for business intelligence reporting.
- Business Intelligence reports are generated and studied to help determine
future marketing and sales actions to maximize profits.
- Datamining runs against historical data, identifiying trends in shopping
and characteristics of shoppers.
- Results from datamining can be used to create customer profiles.
Customization
Additional extract, transform and load processes can be created as
documented in the WebSphere Commerce Analyzer online help.
Edition
Professional, Business Edition
Subprocesses
Feedback
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