Use this page to create new marketing campaigns.
- Campaign Properties
- Use this section to define the general information about the new campaign. This section includes the following elements:
- Name
- (Required) Type the name of the campaign in this field. Campaign names are alphanumeric, may not contain special characters, and must start with a letter.
- Campaign sponsor
- Type the name of the sponsor of the campaign. This person does not have to be a user defined in the system.
- Description
- Type a meaningful description of the campaign in this field. This description will appear in the Campaign List window, and helps to identify the campaign.
- Business objective
- Type the business objectives of the campaign.
- Campaign Activities
- This section displays the campaign activities associated with the campaign. This section includes the following elements:
- Filter by activity type
- This view filter selects the campaign activity type to display. The list includes two options, Web activities, and E-mail activities. When you select a filter, all of the associated activities of the selected type display in a tabular format.
- Web Activities
- Selecting this filter displays all of the associated Web activities, with the following information:
- Name
- The name of the associated Web activity.
- Description
- The description of the associated activity as specified during creation.
- Type
- The type of activity.
- Status
- The current status of the associated activity.
- E-mail Activities
- Selecting this filter displays all of the associated E-mail activities, with the following information:
- Name
- The name of the associated E-mail activity.
- Description
- The description of the associated activity as specified during creation.
- Customer segment
- The associated activity's target customer segment.
- Send date
- The date on which the associated activity will be sent.
- Status
- The current status of the associated activity.