Process: Create e-mail campaign

Flow

Create e-mail campaign
Legend

Objective

The objective of e-mail activity is to convey marketing e-mail messages to the right customer segment at the right time.

Description

In order to generate an e-mail campaign for a customer segment, the Marketing Manager will create an e-mail activity. Prior to this process, the Marketing Manager is expected to have created the profile representing the customer segment and the e-mail template representing the content of the e-mail. The e-mail content may contain a coupon, an advertisement for certain product, or any marketing message as appropriate.

Features

See Description.

Customization

Not applicable

Edition

Professional, Business Edition

Tasks

Task Description Role Demo (store) Demo (tools)
Set e-mail properties

Name and description of e-mail activity can be set by the creator of this activity.

Marketing Manager    
Select e-mail template

Select template representing e-mail body.

Marketing Manager    
Select customer profile

Select the customer segment targeted for this advertisement.

Marketing Manager    
Set delivery date/time

Set date and time for the processing and sending of e-mail to the target customers.

Marketing Manager    

Objects