Process: Set up marketing and promotions

Flow

Legend

Set up marketing and promotions

Objective

Implement campaigns and promotions in the online store to meet the Sales and Demand Forecasting plan objectives.

Description

This process includes setting up sales and promotions in the online store. Based on the sales and demand strategy plan, the catalog or product sets are changed to promote products. Methods of promoting products include: coupons, discounts and promotional bundles. The results of the promotional activities are closely monitored and fed back

Edition

Business Edition, Professional Edition, Express Edition

Subprocesses

Tasks

Task Description Role
Review sales & demand forecast (external) Marketing Manager

Business artifacts

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