Create merchandising constructs that enable businesses to better promote products and categories to their customers.
A Product Manager must plan for methods to promote products to their customers. WebSphere Commerce supports the following merchandising concepts that may be used within JSP files:
Professional, Business, Express Edition
Task | Description | Role |
---|---|---|
Create guided sell rules |
The Guided Sell shopping metaphor provides product recommendations in which a list of SKUs are returned based on the customers answers to a set of presented questions. The Guided Sell Tool within WebSphere Commerce Accelerator is used to create a search space over a set of products. A search space can be created on a specific category within either the master or sales catalog, or by selecting specific products. The Guided Sell Tool is then used to create a set of hierarchical questions on the search space. Each question in the hierarchy reduces the number of products and SKUs within the search space. Creating the tree requires the following:
|
Product Manager |
Create product comparison rules |
The Product Comparison shopping metaphor provides a view of multiple SKUs usually in tabular form such that the values of each attribute of the SKUs are displayed for comparison. WebSphere Commerce provides the Product Advisor Tool to create a search space over a set of products which have like attributes for the comparison. A search space can be created on a specific category within either the master or sales catalog, or by selecting specific products. Within the search space, attributes are selected to create rules that customers will base their selection of products on. In addition, display mechanisms for the attributes are specified for the comparison view within a JSP file. |
Product Manager |
Create product exploration rules |
The Product Exploration shopping metaphor provides search capabilities possible ranges of values for attributes of SKUs are selected by the customer in order to reduce the list of products to display. WebSphere Commerce provides the Product Advisor Tool to create a search space over a set of products which have like attributes for the exploration. A search space can be created on a specific category within either the Master or Sales Catalog, or by selecting specific products. Within the search space, attributes are selected to create rules that businesses will base their search of products on. In addition, display mechanisms for the attributes are specified for the exploration view within a JSP file. |
Product Manager |
Create associations |
The Product Manager creates an association between a source product or SKU and target product or SKU, or between a source category and target category. A search for the source and target is performed and then the following associations can be specified:
The associations can be used within marketing campaign initiatives that schedule and provide content to e-Marketing Spots within JSP files. |
Product Manager |
Select products and categories |
The Product Manager must first select the set of products or categories to promote with merchandising concepts. |
Product Manager |
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