Content refers to all of the support material created for your campaigns. This material is typically created by a team of writers or graphic artists, depending on the content. Content must include display content, whether that be product pictures, graphics used in advertising, or marketing text supporting products.
All awareness advertisements require content to be defined in the WebSphere Commerce database prior to its use on the site. Therefore, communication needs to take place between the marketing and creative departments prior to a campaign to establish requirements. Once the content is defined, it can be referenced when creating campaigns, and will be displayed as appropriate.
Content, and any other campaign assets, are created using the WebSphere Commerce Accelerator.