Process: Create suggestive sell

Flow

Create suggestive sell
Legend

Objective

To advertise products or product categories of interest to a customer segment

Description

The purpose of suggestive sell is to advertise products and product categories of interest to a target customer segment. This business process is similar to the "create advertisement" business process.

Features

The products may be selected individually, or selected by the product recommendation engine.

The product category may be selected from a list provided.

Customization

Not applicable

Edition

Professional, Business Edition

Tasks

Task Description Role Demo (store) Demo (tools)
Set customer behavior

Additional conditions may be specified for this advertisement to be shown based on customer behaviors:

  • The existence or non-existence of a product or product category in the customer shopping cart.
  • The existence or non-existence of a product or product category in previous purchases.
  • The total amount of the customer shopping cart.
Product Manager    
Set initiative properties

Name and description of the advertisement initiative may be set at the creation time.

Product Manager    
Select customer profile

Select the customer segment targeted for this advertisement.

Product Manager    
Select day of week

Select the day of the week when the advertisement will be active.

Product Manager    
Set suggestive sell

The products may be selected individually, or selected by the product recommendation engine.

The product category may be selected from a list provided.

Product Manager    

Objects