WebSphere Commerce product overview

WebSphere Commerce - ExpressProfessional Edition onlyThe key components of the WebSphere Commerce solution are shown in the following diagram:

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The following points give an overview of each component:

Tools

WebSphere Commerce Accelerator
A browser-based component that you can use to operate and to maintain online stores after you have created them. The set of menu items and tasks adapt to the role of the user.
Configuration Manager
Configuration Manager lets you enable and configure various components of WebSphere Commerce and WebSphere Commerce Payments.
Organization Administration Console
A browser-based component that allows you to administer people, groups, organizations and associated security elements.
Administration Console
A browser-based component that allows complete administrative operations at the site level or the store level.
WebSphere Commerce development environment WebSphere Commerce development environment
A complete Web development environment based on WebSphere Studio Application Developer, for developing storefronts and customizing the domain model (business processes and business objects) within the WebSphere Commerce Server.

WebSphere Commerce - ExpressProfessional Edition onlyConfigurable business processes

Marketing
The Marketing business processes describe the creation and management of targeted marketing campaigns, such as advertising, promoting products, informing customers or partners, or promoting merchandising initiatives.
Merchandising
The Merchandising business processes enable the creation and maintenance of the online catalog that includes detailed product information, images, category navigation, product search and comparison, product associations, and pricing.
Order management
The Order Management processes support managing orders starting from the capturing of an order in the form of a shopping cart, or a purchase order, processing the order, and post-sale support such as returns processing. In addition, order management describes the processes associated with the management of on-hand and expected inventory.
Catalog management
The Catalog business processes enable the creation and maintenance of the online catalog that includes detailed product information, images, category navigation, product search and comparison, product associations, and pricing.
Customer service
The customer service processes support the creation and management of customer profiles, manage member resources such as member groups and audit user security.
Business intelligence
The Business intelligence processes describe the operation of the WebSphere Commerce data mart, and the generation of reports that provide you're the ability to understand site usage patterns of, and facilitate adapting the site to better suit the customers' needs as a direct result of the closed loop analytics.

Business context engine

WebSphere Commerce facilitates commerce by incorporating the following components:

Integration
The WebSphere Commerce Server can be integrated with other applications by way of its messaging facilities and programming model. In conjunction with WebSphere Business Integrator (acting as the broker, or hub, for messages), one can integrate the business processes within the server with internal systems, or external partners and suppliers. The server also provides a framework for integrating with various Web-oriented marketplace and procurement protocols.
Analytics
WebSphere Commerce provides advanced analytic capabilities using WebSphere Commerce Analyzer. The built-in data mart, OLAP cubes, mining models, and reports will improve your ability to understand your customers usage of your site, and will facilitate adapting your site to better suit their needs as a direct result of the closed loop analytics.
Personalization
Personalization improves the customer's experience by tailoring the site according to a number of criteria, including how a customer is segmented or grouped, or their segment information, shopping cart contents, and purchase history.
Globalization
The globalization context governs how the site behaves according to the locale of the person interacting with the store. The context includes both language and currency information as matched to the language and currency supported by the store.
Roles, relationships and agreements
Entitlement governs customers access to various aspects of a store, such as what products they can purchase from a store, the price they pay for a product, and what payment methods a store will accept from them. Configurable business processes, contract based commerce, granular terms and conditions, member management, configurable workflow, and role-based entitlements.

WebSphere Platform

Underpinning all of WebSphere Commerce is the WebSphere software platform: the industry leading infrastructure software for on demand e-business. The fundamental aspects of the WebSphere platform include the following:

Foundation and Tools
The WebSphere Application Server is an industry-leading Java-based application environment for building, deploying, and managing Internet and intranet Web applications. WebSphere Application Server also provides the runtime support for JSP files.
Business Integration
WebSphere Business Integration delivers five key capabilities to accelerate the transformation into an on demand business:
  • Model and simulate business processes that can be instantly updated
  • Integrate people, processes, information, and systems throughout your enterprise
  • Connect with your customers and partners for an efficient business-to-business enterprise
  • Monitor business processes from start to finish, using real-time performance data
  • Manage your business more efficiently with the capability to review, analyze and improve processes and performance

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