The Campaign reports page lists the campaign reports available when you install and configure WebSphere Commerce Analyzer. Use this list to select and display a campaign report.
Campaign reports include the details of the campaign, the number of clicks, orders or abandoned orders, and associated revenue. This category includes the following reports:
- Campaigns Displayed, Clicked and Ordered: Reports the number of times a campaign is displayed, clicked, and ordered.
- Campaigns Displayed, Clicked and Abandoned: Reports the details of the campaign and the number of times it was displayed, clicked, and then abandoned.