Process: Create discount promotion

Flow

Create discount promotion
Legend

Objective

The objective of discounting is to attract customers to make purchases in the store by offering various incentives to the right segment of customers at the right time

Description

A discount is an incentive offered to a group of customers within a time interval. The incentives may be offered by reducing prices to specific products, total purchase price, service charges, or even by giving away free gifts.

The Product Manager or merchandising manager may offer percentage discounts (such as 10% off), fixed-amount discounts (such as $15 off), or a different discount scheme such as "buy one get one free". For example, she may offer a 20% price reduction for a specific Cat Food to senior citizens; or if she has too many red baseball caps in stock, she may offer a 25% discount on the caps for a limited time.

Features

Discount types

Metrics for discounts

Customization

For more information about customizing discounts, refer to the Rule-based discount customization white paper.

Edition

Professional, Business Edition

Tasks

Task Description Role Demo (store) Demo (tools)
Set discount properties

Each discount has name, description, and priority. These must be set at creation time.

Product Manager    
Set discount rewards

For order discount promotion, the following types may be selected:

  • Percentage off
  • Fixed amount off
  • Discounted shipping
  • Free gift with purchase
  • For product discount promotion, the following types may be selected:
  • Percentage off per item or product
  • Fixed amount off for all items or products
  • Fixed amount off per item or product
  • Buy any item or product, get one more at a discount
  • Free gift with purchase
Product Manager    
Select merchandise

Select product to be promoted (for product promotion only).

Product Manager    
Select customer profile

Select the customer segment targeted for this advertisement.

Product Manager    
Set promotion schedule

Set effective dates, days, and times in which the discount is valid.

Product Manager    

Objects