Process: Create creative content

Flow

Legend

Create creative content

Objective

The objective of this process is to allow the Marketing Manager to define content to be used in the Commerce site that associates the following pieces of information as a unit: an image or flash, a click URL action, or marketing text. The Marketing Manager can manage and change site content without IT intervention.

Description

The creative content could advertise a product, category, coupon, promotion or any marketing content by displaying multimedia information (images or flash) or marketing text (text or HTML).

The types of URL link actions a Marketing Manager can specify in the creative content are: display a product, display a category, add a product to an interest list, add a coupon to the coupon wallet, or redirect to any part of the Commerce or an external site.

Customization

For more information, refer to the WebSphere Commerce Accelerator Customization Guide, available from the product's Web site.

Edition

Professional, Business, Express Edition

Tasks

Task Description Role
Set ad properties

State ad copy name, type and optional custom fields.

Marketing Manager
Set ad image properties

State image location, optional URL click action, and optional marketing text.

Set ad text properties

State marketing text.

Business artifacts

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