Process: Catalog management - Manufacturer
Flow
Legend

Objective
Create, load, and manage the set of products for businesses to operate
online stores.
Description
Businesses need to manage a catalog over its life cycle and consider the
following elements:
- Catalog design
- Design the catalog structure or taxonomy for which to describe and enter
products in the catalog.
- Catalog load
- Load the product information, either manually or using automation, into the
catalog based on the defined taxonomy.
- Merchandising
- Add merchandising constructs such as associations, kits, guided sales
techniques, and sales catalogs, to promote the sale of products to the
customer.
- Catalog maintenance
- Product management will continue to evolve the catalog. New products are
introduced, old, obsolete products are discontinued, product information is
often revised, and prices from suppliers may change frequently. Catalog
maintenance may involve the first three steps as product additions and
deletions may cause the catalog to be redesigned and loaded again.
- Catalog syndication
- Businesses may publish the catalog or a subset of the catalog externally to
third parties or onto other media.
- Online sales catalog
- The catalog containing product content and business logic to display
products and categories to customers. This includes associating display pages
and assigning prices to the products.
Edition
Professional, Business Edition
Subprocesses
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