Process: Create advertisement

Flow

Create advertisement
Legend

Objective

To create an advertisement to entice customers to make purchases.

Description

There are three kinds of advertisements: general, discount promotion, and coupon promotion advertisements. The advertisements are created as marketing initiatives. In order to create an advertisement initiative, a Marketing Manager needs to specify the type of the advertisement, the target customer segment, the day of the week the advertisement is to be shown, and the customer behavior.

Features

See Description.

Customization

Not applicable

Edition

Professional, Business Edition

Tasks

Task Description Role Demo (store) Demo (tools)
Set customer behavior

Additional conditions may be specified for this advertisement to be shown based on customer behaviors:

  • The existence or non-existence of a product or product category in the customer shopping cart.
  • The existence or non-existence of a product or product category in previous purchases.
  • The total amount of the customer shopping cart.
Marketing Manager    
Set initiative properties

Name and description of the advertisement initiative may be set at the creation time.

Marketing Manager    
Select ad

Select ad copy representing the image of the advertisement.

Marketing Manager    
Set advertise coupon

Select coupon promotion to be advertised.

Marketing Manager    
Set advertise discount

Select discount promotion to be advertised.

Marketing Manager    
Select customer profile

Select the customer segment targeted for this advertisement.

Marketing Manager    
Select day of week

Select the day of the week when the advertisement will be active.

Marketing Manager    

Objects