Live CRM Customer Panel Webinar
Hotwire and Group RCI discuss how they reinvented their customers’ experience with a BRMS


What: A 30-minute presentation followed by a 30-minute open discussion and Q&A
When: Tuesday, June 23rd, 2009, 10-11 a.m. PDT
Who Should Attend: Business and IT professionals looking to do more with less budget while still maximizing their upsell, cross-sell opportunities during tough economic times

Join us to learn how Group RCI, the global leader in vacation exchange and largest European vacation rental provider, modernized their mainframe applications – extracting 35 years of business rules buried in 3+ million lines of COBOL – to create a SOA-platform that transformed their user experience across business channels. Learn how Hotwire, the only pure opaque Online Travel Agency, developed a flexible pricing solution, allowing business users to respond with live changes within hours – a solution that provided payback within weeks.

Discussion Highlights:

  • Why it had to be a BRMS – reuse, business user control; agility and flexibility
  • Reality check: How fast you can expect a return on your investment
  • Best practices and insider tips for getting your customers to say “wonderful”


Register here to learn how BRMS can bring new agility at the point of contact


*Also, view our new e-White Paper*
Bringing New Agility to the Point of Contact
Click to view





Speakers:


Frank DiGiovanni
Senior Director of IT
Group RCI


Darren Koch
Director, Revenue Management
Hotwire

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